An expressive food brand built around the joy of going dairy-free
OMG! is a dairy-free whipped cream brand. I developed its visual identity and packaging around the excitement of discovering a product that makes dietary restrictions feel less restrictive.
Challenges
Create a distinctive food brand that communicates enjoyment alongside its dairy-free benefits. The packaging needed to stand out among competitors, make different flavours recognisable and give the name OMG! a clear visual expression.
The identity also needed to extend beyond packaging into photography, outdoor and digital communication while retaining the same character.
Solutions
I built the concept around celebration, creating a family of illustrated characters for the soy, almond and coconut variants. Individual colours and characters distinguish the flavours within a consistent packaging system.
An expressive logo and swirling graphic patterns connect the identity to the product itself. I extended this visual language across brand applications, adapting compositions to different formats while keeping the product and message prominent.
